Vario
Vario is a boutique hospitality concept nestled at the foot of Mount Arbel in the Galilee, offering a luxurious and romantic getaway inside a converted vintage Mercedes bus.
Photography: Lior Dahan
Brand Identity
Messaging & Copy
Web Design
Two visual directions were presented to the client: one inspired by surf culture, vintage travel, and carefree vacation vibes; the other more refined, classic, and evocative of understated luxury. The client chose the latter, aligning with their vision of a serene, upscale retreat that feels both intimate and elevated. The brand identity reflects the unique blend of elegance and nature at the heart of the experience—where high-end comfort meets tranquil, star-lit nights.
